For an overview of digital governance policies and general philosophy, please see Winona State University Digital Governance

Facebook and Instagram ads as well as Google retargeting and other digital advertising can be an effective way to reach audiences and market programs and initiatives. 

To ensure consistent messaging, branding, voice and tone, and to make sure University departments aren’t bidding against one another, departments must seek Marketing expertise, consultation and coordination prior to developing or launching digital ads. 

Contact or submit a “Discuss a Project” request through MarComm OneStop.