Meta data exists "behind the scenes" on a website and most people don't realize it's there. However, meta data is critical because it's helps search engines find your pages and makes a webpage more accessible.
A meta description is a brief and concise summary of a page's content. They are used by search engines and may appear in search results. If meta descriptions are not entered properly, it's a missed opportunity for easy SEO.
Expectations for Meta Descriptions
- Each page has a unique meta description
- Meta description is written in one or more grammatically-correct sentences
- Meta description is between 100-150 characters
- Meta description always contains the phrase "WSU" as well as other keywords when possible
Image Alt Text
Images also have meta data -- specifically, alt text-- that needs to be supplied for each image file. Alt text plays an important role in making images accessible.