Why are Web Standards Important? 


WSU’s website (www.winona.edu) is the primary source of public information for the campus community and the public. It also serves as a vital marketing tool to attract prospective students, professionals, alumni, parents and the media. Additionally, the website is a way for people to become involved with our community of learners.


In short, the two goals of the WSU website are recruitment marketing and providing public information. The WSU website is not meant to be a comprehensive archive, host confidential information, or publish information intended for a select group of people. There are other online tools better suited for these purposes.   


It is a fact that our web audience judges us based on our website quality. More importantly, they make decisions based on those judgments. 


When applied consistently, a set of standards and a style guide helps people quickly and easily find the information they want on the WSU website.


In turn, potential students and their families will be more likely consider WSU in their college search. Current students, faculty and staff will have more satisfying interactions with the University as will alumni and community members. All of these groups will be more likely to recommend WSU to friends, family and acquaintances. 



Table of Contents


The WSU Web Standards is a collection of internal policies to make the WSU website an effective communication tool. Each of the articles below provides details about how and why the website is maintained according to certain standards. 


However, websites are always changing, audience expectations evolve and new technologies develop. The Web Team reserves the right to modify or make exceptions to these standards at any time and without prior notice. 



I. Managing Web Content


II. Maintaining Web Quality


III. Enhancing Site Searchability


IV. Creating Navigation & Structure


V. Adding Multimedia Content


VI. Standards & Styles for Recruitment-Focused Websites