Developing Your Video


Tone 

WSU videos should have a conversational tone to fully engage watcher. It is advised to create a general script to base your video on however the finished video should not appear scripted. Build trust with your audience by providing an insider's view to your program and or services. 

Show Your Story Video is an excellent way to tell your story in an engaging way. Make the most of it by having a focused topic that allows you to show your story rather than tell it. Use video footage whenever possible. The use of static images should be used sparingly. 


Storyboard 

Developing a storyboard is a critical step for a successful video. It allows you to visually map out your video shot by shot. It demonstrates how your video will come together. This can also help in the development of a script for your video. It also gives you the opportunity to share your vision with your videographer. 


Storyboard Example (Word Doc)



Audio in Your Video


Voice Over 

If your video will enlist a voiceover to convey your message, we encourage you to recruit a current student to record the voice over. Our students and potential students relate best to younger voices. This gives the feeling that students are hearing from their peers, and they are more likely to digest the message. 


Music 

Background music makes all of the difference in the outcome of your video. The right music will convey a positive/inclusive the vibe of your video. lends an intense feel to the video that isn’t necessarily going to help recruitment efforts. In our experience, we’ve found that upbeat, lively music lends a positive vibe to videos and fully engages potential students. This helps to increase video consumption and excitement about your program. 


Graphics 


Opening/Closing Slides 

Branded opening and closing slides are readily available and can be downloaded for your use. They contain the WSU logo and official violet color (#4B08A1). They can be personalized for your video, allowing you to add your video title on the opening slide and call to action on the closing slide. 


1920x1080 Title Slide Example



Slide Titles 

Titles should be written in Gotham font small enough to fit on one line above "Winona State University" text. If your video title cannot fit on one line it is acceptable to have the title on two lines. If the title takes three lines, it is recommended that you reconsider the title and look for ways to shorten it. 


Titles should be located in the lower third of the video using Gotham font. 


Logos & Wordmark 

WSU logos and wordmark can be used in your video in accordance with WSU's Style Guide standards. These are not to be altered in any way, including but not limited to drop shadows, glow or other effect/change to the logo. 


Promoting Your Video


Video Promotion 

Once you have completed your video, you can submit a Webbery ticket via the Online Request Form to get your video published to WSU's YouTube hosted account. 

The Webbery team will work with you to identify the placement of the video on your website and will provide you with a link that you can use to promote your video via your social media accounts, email outreach and any other way you see fit. 


In some instances, WSU's communications team will promote your video on the WSU website via the homepage spotlight and students/faculty eHomes. 


Online Request Form

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