The Winona State University logo is comprised of the Winona State University word mark paired with the “Flaming W” is the primary image for the university. The word mark and “Flaming W” should be prominently displayed in all publications for internal and external audiences.


For flexibility of use in different media and formats, the approved Winona State University word mark may be used with or without the “Flaming W”. Guidelines for usage are shown below.


Guidelines for Usage


Winona State departments, operating units, and organizations use a variety of signatures. Use of the WSU logo and word mark is encouraged on all primary publications that promote the university’s mission, goals, and events. Uniform use of the university’s primary image benefits all entities when it is not compromised or in competition with other graphic marks.


These guidelines are intended to help communicators use Winona State graphic elements consistently and effectively across all print and electronic media.





Approved Downloadable Logos


The downloadable logo library provided by Creative Services includes .jpegs and .png files. It is important to understand the difference between these files.


  • For web applications and/or for transparent backgrounds, use .png files. 
  • For print application, use .jpeg files. 

Download Approved Logo Library


Please remember your printer may not translate the WSU pantone violet accurately. Here's how you can get your laser printer to print WSU purple.




Full Logo (Preferred)
PMS Pantone Violet version
Word mark serif font: Utopia
Word mark sans serif font: Helvetica Condensed

Full Logo (Preferred)
Black version
Word mark serif font: Utopia
Word mark sans serif font: Helvetica Condensed

Full Logo (Preferred)
Reverse signature on black or other colors that provide acceptable contrast
Word mark serif font: Utopia
Word mark sans serif font: Helvetica Condensed


Full Logo - Horizontal (Preferred)
May be used on Black or reverse signature on black or other colors that provide acceptable contrast
Word mark serif font: Utopia
Word mark sans serif font: Helvetica Condensed




Word Mark Alone
PMS Pantone Violet
Word mark serif font: Utopia
Word mark sans serif font: Helvetica Condensed



Flaming "W" Alone
PMS Pantone Violet
May be used in Black or reverse signature on black or other colors that provide acceptable contrast

Logo Modifications


Editing logos is prohibited: WSU's university logo and word mark are registered trademarks and may not be altered in any way.


The logo and word mark may not be modified in any manner. The logo and word mark must appear sharp, clear, and undistorted in every application. No other graphic elements can touch, or overlap. To maintain high quality, reproductions must be made from approved artwork, available from the Creative Services Office.


Any associations or affiliates of the university wishing to use a specific identifier other than the logo and word mark must have prior permission from the Creative Services Office.