Videos are a powerful messaging tool and play an important role on a webpage. When done well, videos can pack a lot of information into a short time in a way that is both visually appealing and quick to consume. Plus, video captures a dynamic view of life on campus in a way that static images or written descriptions simply cannot do justice.

These are a few of the reasons that video is has become one of the preferred storytelling mediums for college students.  

Expectations for Videos

  • All videos embedded on website must be hosted via YouTube through an official WSU YouTube account 
    • An exception may be made for a third-party video that is helpful for people trying to complete a task
    • Other third-party videos will be linked to as regular hyperlink in the content or possibly the right navigation panel
  • Videos must meet technical and aesthetic standards, including but not limited to:  
    • Formatted in 16:9 ratio
    • Saved in a YouTube supported file type
    • Branded with standard WSU opening and closing slides
    • Follow proper naming conventions when uploaded 
  • Videos must meet accessibility standards
  • Videos must be embedded through standard templates
    • Standalone iframe embed codes are not permitted in main content areas
    • Video iframes cannot be embedded in the right navigation panel
  • If a video has audio, it is set to play once a user clicks the video

  • If a video does not have audio, it is set to play automatically