Here are some basic styles of blog posts to help you organize your story.
Gif-based Listicles (funny posts that are quick and easy to read)
How to's & advice posts (especially good for videos)
"I Tried It" (relies on personal experiences)
Point/Counterpoint or "Myth-busting" (contrasting perspectives from different people, contrast expectations v. reality)
Profiles or interviews of current students, faculty and staff
Quizzes (may require another publishing tool)