The WSU website is a great way to reach a large number of people at relatively low effort and cost. When completing the MarComm OneStop request form, choose the Promote an Event or Tell a Story to request a variety of web promotion options.
Submitted requests are reviewed on an individual basis. The University Marketing and Communications team uses editorial discretion to determine which content will be featured in these locations.
Department websites are an exception, and it is up to the individual departments whether to include event information on their websites or not.
Winona State’s homepage is the front page of the university’s primary website. Content promoted on the homepage appeals to a wide audience, so space is typically reserved for large events and high-level stories or campus announcements.
When an event or story is featured on the homepage, a high-resolution image and a link to learn more must also be available.
Spotlights are the three tabs visible at the bottom of the WSU homepage, college homepages and a few other department webpages. Request for promotion in this content area is open to anyone on campus.
When requesting homepage spotlight promotion, it is important to keep in mind that content should still appeal to a wider campus and community audience.
Student eHomes and Faculty & Staff eHomes are audience-centric webpages that provide one-click access to resources, campus events and announcements. To access the eHomes, you must log in with your StarID so community members cannot see these promotions.
This makes eHomes a good opportunity for reaching a targeted audience who is more likely to have interest in campus-related information.
An announcement section is one way to call attention to department events, stories or reminders to take action. These sections are usually positioned in top corner of the right-side column and paired with a eye-catching graphic.
Here are a few examples:
Some department websites also have a webpage dedicated to events which should always be kept up to date with the latest information. Event webpages can be organized in different ways depending on the number of events, for example:
In addition to your own department website, other campus offices might be willing to share your event on their websites as well. Consider reaching out to teams that have similar goals and audiences and ask if they'd help promote your event.