The Winona State University logo is comprised of the Winona State University word mark paired with the “Flaming W” is the primary image for the university. The word mark and “Flaming W” should be prominently displayed in all publications for internal and external audiences.
For flexibility of use in different media and formats, the approved Winona State University word mark may be used with or without the “Flaming W”. Guidelines for usage are shown below.
Winona State departments, operating units, and organizations use a variety of signatures. Use of the WSU logo and word mark is encouraged on all primary publications that promote the university’s mission, goals, and events. Uniform use of the university’s primary image benefits all entities when it is not compromised or in competition with other graphic marks.
These guidelines are intended to help communicators use Winona State graphic elements consistently and effectively across all print and electronic media.
Approved Downloadable Logos
The downloadable logo library provided by Creative Services includes .jpegs and .png files. It is important to understand the difference between these files.
- For web applications and/or for transparent backgrounds, use .png files.
- For print application, use .jpeg files.
Download Approved Logo Library
- WSU Logos for Digital Use
- WSU Logos for Print Use
- WSU-R Logos for Digital Use
- WSU-R Logos for Print Use
| Full Logo (Preferred) PMS Pantone Violet version Word mark serif font: Utopia Word mark sans serif font: Helvetica Condensed  | Full Logo (Preferred) Black version Word mark serif font: Utopia Word mark sans serif font: Helvetica Condensed  |
| Full Logo (Preferred) Reverse signature on black or other colors that provide acceptable contrast Word mark serif font: Utopia Word mark sans serif font: Helvetica Condensed  | Full Logo - Horizontal (Preferred) May be used on Black or reverse signature on black or other colors that provide acceptable contrast Word mark serif font: Utopia Word mark sans serif font: Helvetica Condensed  |
| Word Mark Alone PMS Pantone Violet Word mark serif font: Utopia Word mark sans serif font: Helvetica Condensed  | Flaming "W" Alone PMS Pantone Violet May be used in Black or reverse signature on black or other colors that provide acceptable contrast  |
Logo Modifications
Editing logos is prohibited: WSU's university logo and word mark are registered trademarks and may not be altered in any way.
The logo and word mark may not be modified in any manner. The logo and word mark must appear sharp, clear, and undistorted in every application. No other graphic elements can touch, or overlap. To maintain high quality, reproductions must be made from approved artwork, available from the Creative Services Office.
Any associations or affiliates of the university wishing to use a specific identifier other than the logo and word mark must have prior permission from the Creative Services Team.